Category: Development Log
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Task 3 — Concept development
At the outset, our team didn’t rush into design. Instead, we used mind mapping and brainstorming to identify the optimal strategy. Our core objective was clear: How do we attract a younger, trendier audience to Classic Football Shirts (CFS) without alienating the die-hard fans? Initially, we proposed three distinct directions: We created a mood board featuring…
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Task 2 — Understanding the client & context
Since its founding in 2006, this Manchester-based company has positioned itself as the “custodians of football memory.” Their business model is unique: they are not only one of the world’s largest online marketplaces for vintage kits but also act as content creators, while operating immersive physical experience stores in locations like New York. This implies…
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Task 1 — Collaboration in industry
In the advertising and graphic design industries, we sometimes place excessive emphasis on the final visual output—a flawless poster, a seamless UI interface, or an engaging promo video. However, behind these polished works, project success often hinges on the invisible “mechanisms of collaboration.” In this industry, designers are no longer solitary figures; rather, it is…