Hazel’s Design Blog

  • Digital Marketing Design: Project 2 – Evaluation

    My project is to develop a prototype for a participatory collective design website, with the purpose of creating a platform that facilitates accessible communication and promotes connections among people.After multiple iterations of layout sketches, I ultimately decided to refer to the website layouts used by BBC and many official organizations in our country. This approach…

  • Task 1: Animated Brand Asset Pack

  • Exercise 01: Initial Design Prototyping

  • Digital Market Research: Project 3

    网站 poster Here’s the final logo I settled on. The design of the flag and the small flowers is simple and easy to remember. Additionally, red and flowers symbolize warmth, hope, and friendliness, which also represents our collective as a warm and supportive organization. The flag also has a call-to-action aspect. The primary colors chosen…

  • Exercise 04: 3x Banners

  • Exercise 05: Social Media Advertising – Motion

    MEDIA In the first video, it leans more towards a concept piece about the company, suitable for placement at the top of social media platforms to showcase the company’s culture and philosophy. The second video, on the other hand, is more specific and focuses on inserting advertisements across various social media platforms to attract users…

  • Exercise 03: Wireframe Prototyping

     design concept I had a rough idea of how to design an app and a website, drawing inspiration from most of the mainstream social software available in the market. However, ultimately, I decided to opt for a website format as the primary medium for in-depth content. This is because considering that apps require a download…

  • Exercise 02: Logo Development

    In the initial concept, when environmental protection was mentioned, leaves were always the first thing that came to mind, so the shape of a leaf was used to form the uppercase letter “E”. The main body was also filled with a green color scheme, giving it a natural appearance. This led to the development of…

  • Exercise 1: Initial Design Prototyping

    三块板 ECO User persona Brand prism 品牌个性 品牌矩阵

  • Digital Marketing: Project 2

    My project is to develop a prototype for a participatory collective design website, with the purpose of creating a platform that facilitates accessible communication and promotes connections among people.After multiple iterations of layout sketches, I ultimately decided to refer to the website layouts used by BBC and many official organisations in our country. This approach…

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