Hazel’s Design Blog
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Task 4: Presentation: Findings & Direction
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Task 3: Developing ideas and concepts in Art Direction practice
In this activity, I wanted to focus on fruits and vegetables in my design. Due to the term “five portions,” I quickly thought of a pie chart, which then made me think of pizza. As a high-calorie food, pizza can contrast with the healthy fruits and vegetables. Therefore, I finally decided to use five common…
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Task 2: Responsibilities of an Art Director within contemporary graphic design practice
The creative director is a leader who determines the general creative direction for the brand, coordinates multiple departments, ensures all outputs meet the required objectives, and is responsible for the quality of the work. The client director is in charge of business with clients, acting as a bridge between clients and designers. They translate client…
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Task 1: Art Direction campaign analysis
I chose the activity “Shot with iPhone, drawn on iPad,” which was initiated by Apple as a global creative campaign. The purpose of this activity is to encourage people to use their iPhones for impactful photography or to create art with the iPad. The official will regularly select works for advertising, subtly enhancing the audience’s…
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Digital Marketing Design: Project 2 – Evaluation
My project is to develop a prototype for a participatory collective design website, with the purpose of creating a platform that facilitates accessible communication and promotes connections among people.After multiple iterations of layout sketches, I ultimately decided to refer to the website layouts used by BBC and many official organizations in our country. This approach…
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Task 1: Animated Brand Asset Pack
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Exercise 01: Initial Design Prototyping
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Digital Market Research: Project 3
网站 poster Here’s the final logo I settled on. The design of the flag and the small flowers is simple and easy to remember. Additionally, red and flowers symbolize warmth, hope, and friendliness, which also represents our collective as a warm and supportive organization. The flag also has a call-to-action aspect. The primary colors chosen…
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