Category: Year 2
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Task 1: Art Direction campaign analysis
I chose the activity “Shot with iPhone, drawn on iPad,” which was initiated by Apple as a global creative campaign. The purpose of this activity is to encourage people to use their iPhones for impactful photography or to create art with the iPad. The official will regularly select works for advertising, subtly enhancing the audience’s…
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Digital Marketing Design: Project 2 – Evaluation
My project is to develop a prototype for a participatory collective design website, with the purpose of creating a platform that facilitates accessible communication and promotes connections among people.After multiple iterations of layout sketches, I ultimately decided to refer to the website layouts used by BBC and many official organizations in our country. This approach…
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Task 1: Animated Brand Asset Pack
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Exercise 01: Initial Design Prototyping
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Exercise 03: Wireframe Prototyping
design concept I had a rough idea of how to design an app and a website, drawing inspiration from most of the mainstream social software available in the market. However, ultimately, I decided to opt for a website format as the primary medium for in-depth content. This is because considering that apps require a download…
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Exercise 02: Logo Development
In the initial concept, when environmental protection was mentioned, leaves were always the first thing that came to mind, so the shape of a leaf was used to form the uppercase letter “E”. The main body was also filled with a green color scheme, giving it a natural appearance. This led to the development of…
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Exercise 1: Initial Design Prototyping
三块板 ECO User persona Brand prism 品牌个性 品牌矩阵
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Digital Marketing: Project 2
My project is to develop a prototype for a participatory collective design website, with the purpose of creating a platform that facilitates accessible communication and promotes connections among people.After multiple iterations of layout sketches, I ultimately decided to refer to the website layouts used by BBC and many official organisations in our country. This approach…