Category: Development Research Blog
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Task 4: Presentation: Findings & Direction
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Task 3: Developing ideas and concepts in Art Direction practice
In this activity, I wanted to focus on fruits and vegetables in my design. Due to the term “five portions,” I quickly thought of a pie chart, which then made me think of pizza. As a high-calorie food, pizza can contrast with the healthy fruits and vegetables. Therefore, I finally decided to use five common…
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Task 2: Responsibilities of an Art Director within contemporary graphic design practice
The creative director is a leader who determines the general creative direction for the brand, coordinates multiple departments, ensures all outputs meet the required objectives, and is responsible for the quality of the work. The client director is in charge of business with clients, acting as a bridge between clients and designers. They translate client…
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Task 1: Art Direction campaign analysis
I chose the activity “Shot with iPhone, drawn on iPad,” which was initiated by Apple as a global creative campaign. The purpose of this activity is to encourage people to use their iPhones for impactful photography or to create art with the iPad. The official will regularly select works for advertising, subtly enhancing the audience’s…