They need a website that is accessible to everyone, unique to them, and easy to use. For all groups of people, such as those with low education or the elderly, more pictures and large and eye-catching headlines will help to understand the content quickly. Color and flicker frequency should be more moderate to avoid irritation.
So,the site should eventually contain profiles of the various groups so that people can easily look at it and see what they are interested in. While ensuring that the weight of each part is approximate. Consider the perceptions of various groups of people (e.g., literacy, lack of vision), etc., and focus on conveying short and focused messages (e.g., consider color blindness mode, or picture mode/text mode)
When it comes to collective and communication, I think of bridges at first. The original vision was in the shape of a bridge with a handshake above and a hull below. Then I found that I could blend the hull into the shape of the bridge, and then I removed the handshake. It ended up like this.I think it represents various groups of people, composed of lines of different colors and lengths, and has a more modern design. Maybe I'll change some of the lines and add more specific shapes or weights. It is very simple, so it is also suitable for various scenarios, in addition to the website logo, it can also be used for advertising or products.